Heidi Marshall serves as Commissioner of Foreign Trade for the County of Riverside as well as Assistant Director for the Riverside County Economic Development Agency (EDA). At EDA Ms. Marshall is responsible for the overall leadership and management of various divisions, including: Economic Development, Housing Authority, Workforce Development, Office of Film and Television, Human Resources, and most recently the Office of Film and Television. As Assistant Director, Ms. Marshall oversees units with a total of over 350 employees, an annual budget just over $120 million and direct assistance programs which service over 15,000 residents and business owners each month.
Ms. Marshall is a veteran public administrator who built her public service career in the public housing field where she has earned a reputation as an innovative and effective administrator of federally funded housing programs. Key accomplishments during her fifteen year tenure with the Housing Authority include: earning the prestigious HUD designation of “High Performer” for twelve years running for her oversight of the Section 8 rental assistance program, a title held by only 6% of public housing agencies nationwide; effectively converting the agency’s public housing portfolio to an asset management model to align with for-profit business principles; managing the wind down of the Redevelopment Agency’s housing activities; implementing and expanding economic opportunity programs for affordable housing residents to break the cycle of poverty; and leading the County’s local efforts to eradicate homelessness among veterans and the chronically homeless. Under Ms. Marshall’s leadership, Riverside County was recognized by the National Alliance to End Homelessness as one of only 11 communities nationwide to reduce homelessness among veterans by over 60% in a one year period and her team continues to work to end veterans’ homelessness by 2016. Ms. Marshall has also made significant progress in addressing the substandard housing conditions in the Eastern Coachella Valley and was directly responsible for relocating over 130 families residing in the notorious Duroville Mobile Home Park.
In 2014, Ms. Marshall was tapped to lead EDA’s Economic Development and Workforce Development divisions. This new role allowed Ms. Marshall to utilize her extensive experience with large scale federal programs and her talents in forging successful community collaborations to bring new initiatives and strategies to these divisions. “The key to good public programs and initiatives is accountability, innovation and a sincere desire to a make a difference in the lives of the people we serve. Although my responsibilities are diverse, this belief is fundamental to my work and the divisions I oversee.”
In addition to her role as Assistant Director at EDA, Ms. Marshall is also known as a local expert on housing, community development, and anti-poverty initiatives and is frequently called on to provide professional guidance to other agencies in these fields. She is also known as a champion for disconnected youth and youth aging out of the foster care system and has served on several boards in this capacity such as the Riverside County Council for Youth Development (2002-2010) and more recently in 2014 CASA of Riverside County.
Ms. Marshall holds a Bachelor of Arts in Political Science from California State University, Los Angeles and a Master of Science in Public Administration from California State University, San Bernardino (CSUSB). She served on the Program Advisory Board of the Department of Public Administration at CSUSB for several years.
Ms. Marshall was born in Honduras and lived there until the age of 10. She is fluent in Spanish and welcomes opportunities to work with diverse populations. She and her family currently reside in the City of Riverside.